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Marketing Manager Portugal
Beiersdorf
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted yesterday
About this role
Your Tasks The Marketing Manager Portugal will lead the Cosmetics business and brand portfolio - NIVEA and Labello in Portugal, driving sustainable growth, market share, brand equity and profitability. Reporting to the Marketing Director Southern Europe (SOE) you will combine strategic brand leadership, strong commercial ownership and people leadership, while ensuring alignment with SOE, regional and global strategies. You will lead the Portuguese Cosmetics Marketing team, represent Portugal within the Southern Europe Marketing Leadership team and play an active role in the Portuguese Leadership Team. Key Tasks • Lead the marketing strategy and annual business plans for Portugal, aligned with SOE, regional and global priorities. • Own and steer business and brand performance across key KPIs, including Net Sales, Market Share, Gross Margin, brand equity and marketing budget. • Translate consumer, shopper, market and competitor insights into clear priorities and growth opportunities. • Maximize the impact of innovations, launches and core portfolio, owning the local go-to-market approach. • Lead, together with Icom team, media, digital, PR and influencer activation, ensuring strong execution and business impact. • Drive business planning, forecasting and corrective actions in partnership with Sales, Shopper & Customer Marketing, Finance and Supply Chain. • Represent the Portuguese market within SOE, influencing decisions and advocating for local opportunities. • Lead, coach and develop the Portuguese Marketing team, fostering ownership, collaboration and high performance. • Enrich global / regional plans with relevant on-top local builds where appropriate to augment impact on local markets. Your Profile • Strong Marketing experience within FMCG / Mass Market, ideally in Cosmetics, Beauty or Personal Care. • Proven experience in Brand Management and business performance, with responsibility for budgets and P&L- related KPIs. • Strong strategic thinking, analytical skills and commercial acumen, combined with a pragmatic and results-oriented mindset. • Proven people leadership and talent development experience. • Strong stakeholder management and influencing skills, with the ability to operate effectively in an international matrix organization. • Excellent communication and collaboration skills. • Fluency in Portuguese and English.