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Brand Manager Healthcare
Beiersdorf
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted 4 days ago
About this role
Your Tasks • Defining the marketing strategy (both channels Phamacy and Mass Market) • Leading budget planning and resource allocation decisions based on business performance and growth opportunities • Market and competitor analysis • Defining marketing mix support by brand and franchise • Internal figures analysis by sku, channels, customers, etc. • Developing of Master Artworks for the products (adapting international versions to local ones) • Developing Marketing campaigns in cooperation with POS, promotions, digital • P&L analysis • Leading sales forecast: make net sales projection for each sku • Building up customer plans aligned with the Sales channel strategy • Establishing communication & cooperation with the Global and Regional Marketing department. Your Profile • Bachelor/master’s degree in Marketing, Business Administration, Economics (or similar), Pharmacy or medical Sciences • 2+ years of experience in Marketing or SCM (preferential) in mass market • Solid MS-Office suite knowledge (namely Excel and PowerPoint) • Proactivity, flexibility, resilience • Analytical thinking and orientation towards problem solving • Knowledge of data analysis tools such as Nielsen, Circana, Kantar • Fluent in Portuguese and English