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Brand Manager - Aperol
Campari Group
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted Oct 28
About this role
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. About the Role: Aperol is one of Italy’s most iconic and loved brands, bringing people together to unlock human connections. As Brand Manager Aperol Italy, you will shape the growth of a portfolio of products within the Aperol franchise. You will turn consumer and market understanding into clear plans, make confident investment choices and lead priority projects from idea to impact. Reporting to the Senior Brand Manager Aperol Italy, you will work with teams across the business to build the brand, recruit new consumers and create new reasons and occasions to choose Aperol. This is an opportunity to leave a visible mark on the future of one of Campari Group’s most important brands. Key Responsibilities & Activities Grow the Aperol Portfolio • Own the growth plan for an assigned portfolio of Aperol products. • Identify new consumers, occasions and opportunities for growth. • Turn the Aperol strategy into focused product plans and priorities. • Track performance and recommend where to accelerate, adapt or invest. Lead Priority Projects • Lead high-priority projects from the initial idea to execution & post- evaluation. • Set a clear ambition, plan, budget, timeline and measures of success. • Bring internal teams, agencies and partners together behind one coherent plan – leading agency relationships. • Anticipate risks, resolve issues and keep delivery moving. • Capture learning and use it to improve future work. Turn Insight into Action • Stay close to consumers, culture, the category and competitors. • Use performance data and consumer evidence to identify opportunities and make better decisions. • Develop clear recommendations for product, portfolio and investment choices. • Communicate complex information in a simple, persuasive way. Bring Teams Together • Partner with Sales, Channel & Customer Marketing, Finance, Supply Chain, Digital, PR and Global teams. • Connect brand ambition with commercial reality. • Manage clarity on priorities, decisions and responsibilities. • Build trusted relationships that help teams move faster and deliver stronger results. Experience & Qualifications • Min 3-4 years of experience in brand management, marketing, innovation, trade marketing or a related consumer-facing role. • Experience in FMCG, beverages or consumer goods with interest in bar, restaurant & event culture. • Evidence of leading complex projects across different functions. • Experience managing budgets and making investment choices. • Strong analytical judgement and the ability to turn data into action. • A collaborative and influential working style. • Confidence managing agencies and external partners. • Clear communication and presentation skills. • Curiosity, initiative and a strong sense of ownership. • Degree in Business, Economics, Marketing or a related discipline. • Fluent Italian and English. Role Compensation: The indicative annual gross salary (base salary) for this position ranges within EUR 45-55K, depending on the candidate’s experience, skills, and overall profile. On top, this position also includes a variable compensation component and a benefits package in line with applicable company policies. What Success Looks Like • The assigned portfolio grows and plays a clear role within the Aperol franchise. • Priority projects deliver on time, within budget and against agreed objectives. • Consumer and business insight lead to better decisions and stronger execution. • Keep it simple: Investment is focused on the opportunities with the greatest potential. • Cross-functional teams are aligned, engaged and able to move with pace. • The role makes a visible contribution to the future growth of Aperol. Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection. Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies: Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here .