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Key Account Manager Retail (m/f/d)
DEKRA
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Source date: 11/9/2026
About this role
DEKRA DPS is looking for a Retail Key Account Manager M/F, based in Europe, to grow DEKRA’s retail business in Europe by acquiring new customers and developing assigned accounts through the promotion of DEKRA’s service portfolio. The Key Account Manager, reporting to the DP Global Sales Director, is responsible for driving sales growth through a balanced focus on new customer acquisition (hunting) and development of assigned customers (farming). The role requires proactive market prospection, lead generation, conversion of prospects into active customers, and structured account development to expand DEKRA’s testing, certification and inspection services. Tasks • You identify, target and approach new retail customers in Europe • You develop and grow assigned retail accounts by maintaining regular contact, planning customer visits, and understanding client needs • In your role, you build and manage account plans and prospecting plans, including target customer lists, opportunity tracking, sales actions and clear follow-up activities • Additionally, you act as interface between customers, prospects, laboratory teams and sales counterparts in DEKRA Asia offices, to ensure effective customer support and business conversion • You coordinate tenders, quotations and commercial follow-up for both existing and potential customers, ensuring a strong internal alignment • You operate independently in customer negotiations, keeping management informed and obtaining required approvals • Furthermore, you collaborate with marketing and subject matter experts to create value-added communications for customers and prospects Qualifications • University Degree • First sales experience, preferably in business development, key account management or retail industry services • Sales experience in Retail and the TIC industry is preferred • Sales mindset with ability to identify prospects, open new doors and convert opportunities into business • English is mandatory with a preference for German (other languages are added advantage but not mandatory) DEKRA Digital and Product Solution (DPS) part of DEKRA Group, is a global testing and certification organization. DEKRA DPS offers a broad portfolio of product testing services based on national and international standards as well as industry and customer requirements, with the aim of making the digitalized and connected world a safer place.