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Head of Brand Experience
Peak Performance
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted yesterday
About this role
Ready to set the standards for outdoor retail? Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year. We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team. From flagship to shop-in-shop and wholesale doors, you own the creative vision for every physical place customers meet the brand, and your work directly shapes how the business performs. What you will do: • Create immersive in-store experiences that drive sales, not just brand perception, and translate the creative vision into premium retail and Visual Merchandising standards • Work closely with Creative Director and VP Marketing to deliver and scale the store concept, windows, A-spots and make Peak Performance stick out in the industry • Develop scalable shop-in-shop and wholesale concepts that give partners a reason to offer us more space and better placement • Set the Visual Merchandising Direction and work closely with the VM team to ensure every market holds a consistent, creative standard • Adapt global creative for local relevance and evolve regional guidelines • Set the creative brief for seasonal activations, including digital-physical integration • Own your budget, decide what gets approved, and use store and sell-out results to sharpen every season Why this role is different: You have the authority from concept through delivery. In charge of agency work and adapt global standards locally without case-by-case sign-off. Your work has a visible impact on both brand and business. You report directly to the VP Marketing. What you bring: • 10+ years in brand, retail activation or creative production across omni formats at global consumer brands • A track record of connecting retail experience to commercial results • Strong creative vision and the discipline to deliver at scale • Experience managing VM teams and external agencies • Confidence working across multiple markets • Understanding of AI and how to use it in the line of work • A genuine love of the mountains, the outdoors and active lifestyle culture What we offer: We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds. Department Marketing Location Peak Performance HQ About Peak Performance Back in 1986, two very passionate skiers, one of them a world-class mogul skier with several World Cup wins, were sitting next to each other in a chairlift heading up a mountain. About to test and write about a new skiwear line, they started to talk about why no one was making skiwear that they wanted to wear. Garments that combined excellent functionality with simple, attractive design. Also, they wondered if there was any way that they could stay longer and more often in the ski resort they both loved - the little mountain village Åre, in northern Sweden. It turned out that the answer to both questions was Peak Performance. Initially, their ambitions didn’t extend much beyond making some clothes for themselves and their friends, in sufficient quantities to make a living from it. The business was shaped by what was important to them. Finding the right design and technical solution was paramount. And the strategy worked. In the late 1980’s, people were tired of extravagance and superficiality. Everybody was looking for the real thing that comes with genuine quality. Ski jackets with leather details and flannel shirts were suddenly the answer, rather than neon and looking like a fully decorated Christmas tree. Orders generated by the first mail order catalog overwhelmed the little post office in town. So much so that they had to take on more staff just to keep up. During the early years, most things took longer to do than they should have. After all, Peak Performance was a company founded by skiers – people who more than anything else wanted to ski some winter. Anyone who managed to find our little office in Åre was often confronted with a sign on the front door that read: Gone skiing. Founded in 1986 Co-workers 500