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Events Marketing Specialist
ETS EMEA
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted Oct 26
About this role
About the role ETS Global Mobility Solutions, including TOEFL and GRE, meets students, institutions and channel partners at more than 100events a year, in person and online. As Events Marketing Specialist, you will manage the full events portfolio across Tier 1, Tier 2and Tier 3 events, plus the online program. Marketing, Sales and Channel teams set the event strategy; you will turn thatstrategy into well-run, on-brand experiences and show what each event delivers. This is a hands-on execution role. You will work closely with the Associate Director, channel activation teams andoutside vendors. Events portfolio TIER SCOPE Tier 1: Flagship conferences with full booth presence, speaking sessions and on-site activations Tier 2: Regional and channel partner events with a scaled brand presence Tier 3: Local and smaller-format events supported with kits, materials and remote coordination Online: Recurring webinars and virtual events for students and institutions What you’ll do 01: Execute stakeholder event plans • Take event lists from stakeholders and confirm scope, dates and needs for each • Secure booth space, complete registrations and coordinate contracts and payments • Order and ship signage, collateral and booth materials through vendors • Manage timelines, budgets, booth builds and travel across Tier 1-3 events • Produce online events end to end: platforms, registration and rehearsals • Maintain the master events calendar and keep stakeholders informed of status 02: Deliver on-brand creative • Brief the creative team on and track booth graphics, signage, collateral, giveaways and webinar promo assets • Apply approved messaging, visual identity and verified claims at every touchpoint • Build and maintain reusable event kits for Tier 2 and Tier 3 events 03: Coordinate speakers and run of show • Prepare presenters, agendas and briefing materials • Organize day-of execution and on-the-ground activation, in person and online 04: Drive registration and prove ROI • Work with channel activation teams to promote events and drive registration • Track attendance, leads and engagement; report results after every event • Collect post-event feedback from stakeholders on whether the presence and investment supported theirpriorities and goals • Recommend where to invest more, scale back, or move online What you bring • 3-5 years in event marketing or event management, ideally in education, B2B or a global brand • Proven experience running large conference presences and virtual events • Strong project management skills: managing multiple events, deadlines, budgets and vendors at once • A good eye for brand consistency and clear, concise writing • Comfort with event, webinar and registration platforms; working knowledge of marketing analytics • Must be fluent in English, written and spoken; additional European languages a plus • Willingness to travel internationally if required Nice to have • Experience in international education or with university and student audiences • Experience working with in-house creative teams and agencies • A portfolio of events you have worked on previously How success is measured • Clear proof of ROI for every event: registrations, attendance, leads and engagement tied back to cost • Data that supports where to invest more, scale back, or move online • Events delivered on time, on budget and on brand ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we’ve been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we’ve expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we’re partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.