AI Native B2B Marketing Manager

Appunite

Location: Poland
Work arrangement: Remote
Job type: Full-time
Pay: PLN 17,000 – PLN 20,000 / month
Posted today

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Key skills in this ad

Skills and tools

B2B
CRM
Sales
Procurement
SEO
AI
SaaS

Languages

English

Picked out automatically from the employer's ad. Read the full description before applying.

About this role

Most B2B marketing roles hand you an ad account and a lead target. This one hands you the whole marketing of a company that sells long, high-value engagements - plus an engine that does most of the production.

Your main tool is our Marketing Engine: it runs in Claude Code, connects to our CRM, CMS, analytics and ad platforms, and drafts content, campaigns and analyses. You decide what gets made, judge the quality and own the result - measured by pipeline value. Our sales cycles take months, so you need to keep going before the numbers show up. You'll report to the Head of Growth (to the CEO until that role is filled).

What we offer

Salary:

17 000- 20 000 PLN net/month B2B - depending on your experience

~14 230-16 740 PLN gross/ month UoP - depending on your experience

Remote first approach

Ownership of the entire marketing area, not one slice of it

An AI-native setup from day one - the Engine handles production, you focus on judgment and strategy

Job requirements

Around 5 years in B2B marketing with long sales cycles - ideally at a software house, IT services or consulting firm. Enterprise software or industrial backgrounds work too.

You've turned an existing ICP, value proposition and messaging into a content and channel plan that actually worked.

At least a year running a content program - you can tell whether a draft holds up for a B2B buyer and whether it ships or needs a rewrite.

You've run an ABM program end to end, together with sales.

You understand SEO and search/LinkedIn campaigns. Deep ad-panel experience isn't needed - campaigns run from the Engine.

You've owned a whole area without supervision and can openly disagree with leadership when an assumption doesn't hold.

Comfortable written English and AI tools in your daily work.

Probably not a fit if your background is only short-cycle SaaS or e-commerce, agency-side only, or a single channel (just SEO, paid or social).

Responsibilities

Build the quarterly marketing plan with sales - topics, channels, campaigns, events and goals - and adjust it based on results.

Design and run the ABM program with sales, passing interest signals from target accounts.

Produce case studies and marketing and sales content with the Engine, and publish it regularly for the company, the board and our experts.

Run paid campaigns and SEO with the Engine.

Organize webinars and offline meetups.

Analyze channel data, feed it into the CRM and report monthly and quarterly results.

Turn what sales hears from clients into content topics and keep the Engine's knowledge up to date.

Originally posted on Himalayas

Pay

PLN 17,000 – PLN 20,000 / month

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