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CRM Marketeer B2C
Trustoo
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted today
About this role
Do you love working with data, and do CRM, marketing automation and AI get you excited? Want to help a fast-growing company grow with smart customer journeys? Then we're looking for you. We're looking for a CRM Marketer to join our Marketplace squad. You'll develop and improve lifecycle campaigns for people who use Trustoo to find and hire a local service provider. Your goal: the right message, at the right moment, to the right person. From onboarding to upsell. You'll do this with the help of AI, across more than 80 services, from painters to notaries. Who are we? Ever searched online for a painter, a moving company or an accountant? Finding the right local experts isn't always easy. That's why we founded Trustoo in 2019. Our platform helps you quickly find good local businesses. Think Booking.com or Tripadvisor, but for local services. Today, Trustoo connects consumers with more than 300,000 local businesses in the Netherlands, Belgium, Germany and Spain. With over 80 colleagues, we make our platform better every day. About the Role As a CRM Marketer, you make sure our consumers receive relevant, personal messages. You set up event-driven flows, campaigns and segments in Brevo, across email, in-app push notifications and WhatsApp. You test them and keep making them better. This gives you a direct impact on activation, conversion and retention. With more than 80 services and four countries, everything revolves around the right service at the right moment. So you're not building one-off campaigns, but a scalable system. You use AI to do this, from segmentation to content. Your Responsibilities You develop and manage automated and one-off campaigns via email, in-app push notifications and WhatsApp. This is how you keep consumers engaged and bring them back, so their lifetime value grows. You design and improve lifecycle journeys, from the very first welcome message to reactivation and cross-sell campaigns. You decide how we segment consumers, based on behaviour, demographics and intent. You use AI to predict which service someone will need next. You run A/B tests and experiments to improve the results, personalisation and timing of our messages. You use AI to create message variants per service, season, market and channel. You see where AI agents and automations can speed up your work, such as setting up flows, analyses and reports, and make it happen together with our tech colleagues. You keep an eye on the quality and keep improving the process. You work closely with the Data and Product teams. Together, you use behavioural and transactional data for smarter targeting and better insights. You support seasonal and category-specific campaigns. You work with Content and Performance Marketing to ensure one consistent experience across all channels. You track the CRM metrics, from open rate to churn, and turn insights into action. You make sure all our CRM activities comply with the GDPR and other privacy regulations. You keep up with the latest trends and tools in CRM and AI. You share what works with the team, so Trustoo stays ahead. A Day in the Life Your day starts with a short stand-up with the Demand Marketing team. You discuss the results of the onboarding flow that went live last week. Then you dive into the send logs and engagement data, and set up a test to improve the timing of the second message in the flow. In the afternoon, you brainstorm with Product Marketing about a new segment for a win-back campaign aimed at inactive customers. You end the day with the CX team and use their feedback to build a follow-up flow for new customers. We’re Looking for Someone Who: Someone who: has at least 6 years of experience in CRM or marketing automation, ideally in B2C or at a scale-up; works with tools such as Brevo, HubSpot, ActiveCampaign or Salesforce Marketing Cloud; is strong in data segmentation and A/B testing; has experience with data feeds and objects; already uses AI daily in CRM, for example for personalisation, content or segmentation; enjoys using AI to turn many services, markets and languages into one scalable system; knows what makes a great message, in both copy and design, whether it's an email, an in-app push notification or a WhatsApp message; is analytical and always looking to improve; works independently and enjoys collaborating with other teams; communicates well in English. Dutch is a plus. We Offer: Working at an international, innovative tech scale-up, officially certified as a Great Place to Work A "seat at the table": your ideas are always valued A competitive salary based on experience, between €4,300 and €4,900 gross per month (based on 40 hours) 25 vacation days per year (based on 40 hours) and a good pension plan Hybrid working, with 60% at our office in Amsterdam The freedom to work from abroad 4 weeks per year €1,000 training budget per year to keep growing €300 personal Alleo budget per year Travel reimbursement to and from our Amsterdam office Fresh lunch and healthy snacks at the office every day Guaranteed improvement in your ping-pong skills Fun team outings and drinks Apply for the job Do you feel this is for you? Contact us as soon as possible! Interested in this position? Then send us your CV and cover letter. Would you rather come by for a coffee? That is also possible!