EXPLORE YOUR NEXT CHAPTER
Marketing & Communication Specialist Job
Arkema
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Source date: 10/30/2026
About this role
Mission Details The Marketing & Communication Specialist position reports to the Business Manager Italy C&C. Based in Italy, within the Construction & Consumer (C&C) division, and working closely with the local Sales and Business Development team and cross-functional teams across Europe, the Marketing & Communication Specialist will contribute to business growth by developing and executing effective and high-impact marketing and communication initiatives. This is a hands-on role for a proactive and creative marketer who understands market dynamics and enjoys turning ideas into action. Responsibilities include managing digital and social media channels, coordinating trade marketing and in-store/out-of-store activities, supporting product launches, organizing PR initiatives and events, creating engaging content, and identifying opportunities to increase brand visibility and drive commercial performance. We offer €45,000–€50,000 gross annual salary together with an amazing experience in Arkema! Required Profile Brand & Communication Strategy Implementation • Implement the brand positioning, tone of voice and communication strategy across all relevant touchpoints. • Contribute to the local marketing and communication initiatives, bringing market insights, ideas and proactive recommendations. • Work closely with the Global Marketing team to coordinate the development, adaptation, production and distribution of: Marketing materials, Merchandising and POS materials, Catalogues and brochures, Website and digital content, Other brand communication assets PR & Media Management • Support and coordinate PR activities in collaboration with the Global Brand Management, the Sales team and external PR agencies. • Support the implementation of the editorial plan and content calendar. • Contribute to media relations, press activities and relevant brand visibility initiatives. Digital Presence & Social Media Management • Manage the brand's social media presence across Instagram, YouTube and LinkedIn, ensuring consistency with the overall communication strategy. • Coordinate content planning, production, publishing and community management, while supporting influencer collaborations and performance improvement initiatives. • Manage and regularly update the brand's websites, ensuring content accuracy, consistency and alignment with the brand strategy. • Identify opportunities to improve digital engagement, reach and brand awareness. Campaign Management • Coordinate and monitor integrated marketing campaigns in close collaboration with the Sales team and relevant external partners. • Support campaigns from concept development through execution, monitoring and post-campaign analysis. Product Launches & Events • Coordinate the planning and execution of product launches, marketing events, trade events and sales events in collaboration with agencies, distributors and the Sales team. • Manage timelines, materials, suppliers and key stakeholders to ensure successful execution. In-Store & Out-of-Store Marketing • Coordinate in-store and out-of-store marketing activities together with distributors and the Sales team. • Support the implementation of Visual Merchandising guidelines and local retail activations. Growth & Performance Marketing • Monitor marketing performance and identify opportunities to increase brand awareness, engagement and lead generation. • Analyze customer and market insights to propose new initiatives and improvements. • Contribute to lead generation and customer engagement initiatives across digital and offline channels. • Support the measurement of marketing effectiveness and ROI through regular reporting and performance analysis. Requirements • 3-5 years of experience in Marketing, Communication, Digital Marketing, or Trade Marketing role, preferably within the Construction, Building Materials, Industrial, or Distribution sectors. • Bachelor's or Master's degree in Marketing, Business Administration, Economics, Communication, Management Engineering, or a related field. • Fluent in Italian and English, both written and spoken, German is considered a plus. • Experience managing social media channels, digital content, and marketing campaigns. Soft Skills • Entrepreneurial mindset with a strong sense of ownership and accountability. • Commercially minded, with a strong understanding of how marketing activities contribute to business growth and sales performance. • Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.