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Campaign and Comms Lead
FBD Holdings PLC
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted 2 days ago
About this role
Talent, Support, Success. . About the Role We are looking for a Campaign Marketing Lead to join our Marketing Team and play a critical role in delivering business growth. You will support the planning and delivery of integrated marketing campaigns and customer communications, taking ownership of day-to-day execution to ensure activity is delivered efficiently, accurately and on time. Job Responsibilities • Manage the execution of customer communications (with CRM specialist) including newsletters, emails and CRM campaign comms support across all product lines • Working with internal teams, develop content required for customer communications to drive customer engagement • Identify opportunities to improve campaign processes, customer engagement and marketing effectiveness • Coordinate and deliver assets to ATL campaigns and product marketing campaigns in collaboration with Media lead • Develop campaign briefs, manage timelines and coordinate creative assets and approvals • Liaise with internal stakeholders, agencies and suppliers to ensure smooth campaign delivery • Own content strategy for all products, producing content across multiple touchpoints to deliver on key performance metrics • Be the marketing point of contact for sales collateral to support channel targets • Input into campaign targeting and campaign scheduling • Manage the annual campaign calendar in life for the existing Customer portfolio • Monitor campaign performance, collate results and prepare regular marketing reports • Providing regular reports on campaign performance, including KPI analysis and evaluation • Support Senior Marketing Manager with annual planning and campaign budget tracking • Manage POs and invoicing Job Responsibilities Education • 3 years+ experience in a similar role, although experience doesn’t have to be limited to Insurance and/or Financial Services sectors • Will ideally have a degree in Marketing, Business Studies or equivalent Experiences • Experience in marketing campaign execution across multiple channels including ATL and BTL • Experience in campaign asset development, aligned to overall brand • Experience in Microsoft MS marketing preferred • Strong project management and organisational skills • Good analytical skills and confidence working with campaign data Competencies • Candidate must be proactive, detail oriented and comfortable managing multiple projects simultaneously • Candidate must be a self-motivated person who can work with a team and drive projects individually • Excellent communication skills and ability to deal with people at all levels • Experience working with external agency partners MCC Footer Our Benefits Include: