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Global Marketing Manager, Clinical & Forensics
Danaher
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted 7 days ago
About this role
For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential. SCIEX is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health. Learn about the Danaher Business System which makes everything possible. Are you ready to lead SCIEX’s Mass Spectrometry product management strategy across nominal mass, high-resolution accurate mass, LC, Echo MS, Intabio, hyphenation, multiplexing, and related front-end technologies? Do you enjoy translating customer, market, technical, and commercial needs into clear product roadmaps, technical requirements, lifecycle decisions, and launch readiness plans? Do you want to lead a consolidated team that connects Product Management, Market Verticals, Product Strategy, R&D, Product Marketing & Customer Experience, Centre of Excellence, Quality, Service, Manufacturing Operations, Commercial teams, and external technology partners to deliver differentiated Mass Spectrometry platforms and workflows to market? The Global Marketing Manager, Clinical & Forensics will own global marketing strategy, positioning, messaging and demand generation for SCIEX’s Clinical & Forensics Market Vertical Unit. This role will translate market priorities, customer workflows, competitive insight and commercial needs into differentiated value propositions, targeted campaigns, launch messaging, sales-enablement content and measurable demand-generation plans that support growth and customer value. This role reports to the Director, Clinical & Forensics and is expected to be based in the USA . It will partner closely with the Clinical & Forensics Market Manager, Applications, Product Management, Product Strategy, Marketing Operations, Commercial, Regional Marketing, Centre of Excellence, Quality and Regulatory Affairs, R&D, Service and external partners. The role will apply the Danaher Business System to drive disciplined execution, continuous improvement and measurable marketing outcomes . In this role, you will have the opportunity to: Own the global marketing strategy for Clinical & Forensics, including positioning, messaging frameworks, go-to-market priorities, target personas, customer segments and alignment with the overall Market Vertical Unit strategy and annual planning process. Lead marketing and sales demand-generation strategy, defining campaign themes, target audiences and creative direction, and working with Marketing Operations and regional teams to improve marketing-qualified leads, sales-qualified leads, pipeline contribution and campaign effectiveness. Develop differentiated value propositions and messaging for Clinical & Forensics products, applications and workflows, using market insight, customer feedback, competitive intelligence and campaign performance to refine priorities and countermeasures. Lead launch messaging and marketing readiness through the Launch Excellence process, and develop presentations, Seismic content, campaign assets, customer-facing materials, evidence and training content that support effective sales execution. Translate market priorities into integrated global marketing plans and partner with the Clinical & Forensics Market Manager, Applications, Product Management, regional marketing and commercial teams to reflect customer workflows, regulatory considerations, product capabilities and market opportunities, applying Danaher Business System tools to manage performance and improve marketing effectiveness. The essential requirements of the job include: Bachelor’s degree in life sciences, marketing, business or a related field, with experience in global marketing, product marketing or commercial roles within life sciences, diagnostics or analytical instrumentation. Ability to develop clear marketing strategies, customer messaging and go-to-market plans, with a strong understanding of customer segments, buying needs and competitive positioning. Experience creating demand-generation campaigns, measuring their impact, supporting product launches and developing effective sales-enablement materials. Ability to turn complex scientific and market information into clear customer-focused content, supported by strong project-management, communication and cross-functional collaboration skills. Ability to work effectively in a global, matrixed organisation, with willingness to travel for customer, commercial and business activities. Travel & Work Environment Requirements: Ability to travel, including domestic and international travel and occasional overnight stays, to support customer visits, industry events and business meetings. Ability to work in a standard office or remote environment and use a computer and other office equipment for extended periods. It would be a plus if you also possess experience in: Clinical diagnostics, forensic toxicology, public health, regulated laboratory workflows, or medical-device and in-vitro diagnostic environments. Mass spectrometry or related analytical technologies, including scientific content development. Global campaigns or digital marketing, and working with key customers, opinion leaders or external scientific partners. SCIEX, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com .