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Key skills in this ad
Skills and tools
Marketing
SEM
Performance marketing
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About this role
About the Bonhams Network Founded in 1793, Bonhams is one of the world's leading auction houses — defined by connection, and home to the curious. With over 230 years of expertise, Bonhams operates a global network of trusted specialists across 24 countries, including flagship salerooms in London, New York, Paris and Hong Kong. Across more than 60 specialist categories, Bonhams serves collectors of every kind — from emerging to established — with the objects, stories and expertise that define their collecting journey.
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Beyond auctions, Bonhams is both a destination for discovery and for industry-leading services and support. Its rotating programme of exhibitions and public programming is free and open to all, reflecting a longstanding commitment to curiosity, cultural conversation and the enduring power of objects. For forthcoming auctions and details of specialist departments, visit Bonhams.com.
Bonhams: A house built on knowledge. Defined by connection. Home to the curious. About the department Marketing is a strategic team who work independently towards clear common objectives.
The pace is fast, and we’re constantly learning. Whether developing marketing strategies, producing creative or optimising digital, our mission is to deliver the best possible experience for our clients, as well as the best outcome for the business. We work closely with internal specialist teams, Press, Events and Creative to bring compelling stories to life, build meaningful connections with clients and deliver consistent, high-quality and creative marketing across our global business.
About you You are a commercially minded media leader who combines strategic thinking with a strong track record of delivering high-impact, multi-channel campaigns. You use audience insight, data and measurement to shape investment decisions, balancing long-term brand building with client acquisition, engagement and measurable commercial outcomes. You are confident managing external agencies, media partners and complex stakeholder relationships across departments and markets.
You work closely with creative teams to translate audience insight into effective, channel-appropriate content, and can turn performance data into clear recommendations. About the role Define and deliver an audience-led global media strategy aligned to Bonhams’ brand and commercial objectives, with clear audience priorities across markets. Develop integrated media plans that bring global brand campaigns to life, engage existing and prospective buyers and consignors, and deliver against commercial objectives.
Lead media strategy, planning and buying across paid search, paid social, programmatic, video, print and paid publishing partnerships. Oversee audience segmentation, targeting and channel optimisation, using research and performance insights to improve media effectiveness. Partner closely with Brand, Campaigns and Creative teams to shape briefs, inform creative development with audience and channel insights, and optimise assets through testing and performance learnings.
Set annual and quarterly media priorities, budgets, KPIs and forecast ROI, prioritising investment to maximise incremental commercial return. Develop and evolve measurement and attribution models to assess media effectiveness, communicate insights and inform future investment decisions. Lead external media agencies and partners, ensuring effective briefing, planning, activation, optimisation and transparent performance reporting.
Stay at the forefront of media technology and innovation, identifying emerging platforms, tools and opportunities to improve targeting, effectiveness and commercial performance. Key Skills & Attributes Significant experience defining and delivering audience-led, multi-channel media strategies across brand and performance marketing. Deep knowledge of paid search, paid social, programmatic, video and offline media, including print and publisher partnerships.
Strong commercial judgement, with experience managing media budgets, setting KPIs, forecasting ROI and optimising investment for incremental return. Strong understanding of media measurement, attribution models, audience segmentation and testing methodologies. Ability to collaborate with creative teams, translate audience and performance insights into effective briefs, and evaluate creative effectiveness.
Experience leading agencies and managing complex relationships with senior stakeholders across markets and functions. A forward-thinking mindset, with a strong interest in emerging media technologies, AI and innovation. Excellent communication, planning and organisational skills, with a collaborative and proactive approach. An appreciation of luxury, collecting and high-value client audiences would be advantageous.
What We Offer Time Off 28 days holiday (including Bank Holidays), 1 extra day per year of service (up to 33 days holiday a year including Bank Holidays) Christmas Closure & Summer Fridays Healthcare & Protection Private health insurance & EAP Eyecare Vouchers Life Assurance Family Support 16 weeks maternity leave at full pay 4 weeks paternity leave at full pay Other Perks Season Ticket Loan Cycle to Work Scheme Perks at Work cashback & discounts via Medicash Gym Discount AWITA subscription (Association of Women in the Arts) Parent Support Network * Bonhams’ reserves the right to change company benefits at any time If you wish to apply, please send your CV and cover letter by the 27th November 2026 at midnight. We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration. Bonhams is an Equal Opportunity Employer.
As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.
Research
Strategy
Communication
Testing
Content
Senior
Leadership
Private healthcare
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