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GTR Marketing Services Manager (London, Madrid or Singapore)
Suntory Global Spirits
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Source date: 11/10/2026
About this role
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day. What makes this a great opportunity? This role can be based in London, Madrid, or Singapore. The creative and marketing landscape is evolving rapidly, with increasing demand for high-quality content, retail theatre, immersive brand experiences and personalized consumer engagement delivered at greater speed and scale. To support this transformation, GTR is building a next-generation, AI-enabled Marketing Services function that will operate as an in-house agency, providing creative, retail design, content production and project management services across the business. The Senior Marketing Services Manager will lead this function, combining creative leadership, AI-driven content development, retail architecture expertise and people management to drive efficiency, innovation and creative excellence. The role will be responsible for embedding AI-powered workflows, building future-ready capabilities across the team, and delivering world-class consumer experiences across physical and digital channels. This is a unique opportunity to build and lead a cutting-edge in-house agency that leverages artificial intelligence, automation, 3D visualization and short-form content production to create a significant competitive advantage for GTR. Role Responsibilities • Establish and lead a best-in-class in-house Marketing Services Agency that supports brand, commercial and retail teams across GTR. • Define and implement the vision, operating model, governance, service standards and capability roadmap for the function. • Accelerate content creation through AI-powered workflows, enabling faster turnaround of retail graphics, POS materials, digital assets, social and short-form video content. • Enhance productivity and scalability while maintaining high creative standards and brand consistency. • Build future capability by embedding AI expertise within the creative function and driving adoption of emerging technologies. Technical Experience • Generative AI: ChatGPT, Microsoft Copilot, Claude, Gemini. • Image Creation: Midjourney, Adobe Firefly, DALL·E, Stable Diffusion, Pencil Pro. • Retal Architecture: AutoCad, SketchUp, Cinema 4D (C4D Renders). • Video Generation: Runway, Veo, Synthesia, Pika, Kling. • Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva. • Prompt engineering, AI content optimization, creative automation, and workflow integration. Creative Operations & Project Management • Lead end-to-end project and workflow management, overseeing intake, prioritization, resourcing, budgets, timelines and delivery across the creative pipeline. • Implement and optimize project management systems, governance and stakeholder communication to ensure visibility, accountability, risk management and seamless project execution. • Drive operational excellence through process automation, continuous improvement, and the development of scalable asset libraries, production templates and technical standards. Retail Design & Visual Merchandising Excellence • Lead development of compelling retail experience creative that drive conversion, engagement and brand equity. • Advise brand teams on visibility solutions, retail theatre and shopper experience design. • Develop visual merchandising strategies and retail design frameworks. Deliverables include: Planograms, gondola & wall bay creative, retail graphics, POS materials, VAPs, GWP programs, promotional packs, campaign assets, digital content, toolkits etc. 3D Architecture & Environmental Design • Lead the creation of immersive retail experiences using advanced 3D design and visualization technologies. • Oversee the design and development of retail environments from concept through execution. • Collaborate closely with construction, production and installation partners. Content Studio & Short-Form Video Production • Build internal capabilities for high-volume content creation and adaptation. • Leverage AI-powered production tools to create engaging content at scale. • Lead development of digital-first creative assets across multiple channels. External Agency & Partner Management • Manage relationships with creative, production, retail design and construction partners. • Evaluate agency performance and capability requirements. • Establish preferred agency frameworks and governance processes. Budget & Resource Management • Manage Marketing Services budgets and resource allocation. • Oversee software subscriptions, technology investments and capability development budgets. Qualifications • 10+ years' experience in creative services, agency leadership, content production, retail design or integrated marketing. • Proven experience leading creative teams and managing people. • Demonstrated expertise implementing AI-powered content creation workflows. • Strong project management and operational leadership experience. • Expertise in creative production, asset adaptation and content scaling. • Experience building or transforming an in-house creative agency. • Experience in Global Travel Retail, FMCG, luxury, premium spirits, beauty or consumer goods. • Advanced knowledge of AI, automation and emerging marketing technologies. While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines. At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.