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Deputy Manager
White Stuff
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Source date: 11/4/2026
About this role
Please, note this role is a 37.5 hours contract and weekend availability is required. WHO WE ARE White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive. Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels. WHO YOU ARE You’ll be passionate about Retail and Fashion. You’ll have experience driving the commercial success of a shop and influencing a team, and you’ll be able to inspire others with your passion and expertise. You will be your true self and bring out the best in others too. PRIMARY OBJECTIVE OF THE JOB The Deputy Manager position is responsible for driving trade by leading our Shop teams alongside the Shop Manager. This involves deputising wherever required including using KPI management to drive shop performance, ensuring the shop delivers the best customer experience, developing the team, and ensuring White Stuff has a presence in the local community. WHAT YOU’LL BE DOING You’ll report to the Shop Manager and sit within our Retail team. Customer Experience • Training, driving, and coaching the team to deliver an amazing instore customer experience in line with our pillars (Be Friendly, Be Valuable, Be Inspiring) throughout the Customer Journey. • Ensuring the team meets customer needs through multichannel shopping and endless aisle orders. • Ensuring customers are engaged with our brand through email newsletter sign ups, purchase tagging, and e-receipts. Product Presentation and Visual Standards • Evaluating floor layout and sales trends regularly, taking action to ensure the shop floor responds to commercial opportunity. • Ensuring the team understand the features of our products and can explain these to our customers to support their styling and purchase decisions. • Ensuring that product and shop standards are excellent and maintained at all times. • Implementing brand VM standards and layouts within the shop and making placement decisions to best suit shop, market and customer. • Creating a commercial environment in the shop where the team consistently evaluates the floor layout and takes appropriate action to ensure the shop floor is responding to commercial opportunities. • Evaluating shop product package and feeding back to Area Manager any commercial opportunities. • Ensuring stock levels are optimised for sales opportunities and liaising with Merchandising to influence. Commercial Management • Understanding commercial opportunities for your shop and maximising these to increase sales. Coaching the team to also understand and implement these opportunities. • Ensuring that the shop is working within the budgets set. • Leading the coordination of promotions, incentives, and key trading weeks. People Management and Development • Using the Learning and Development and operational tools provided to develop the team’s knowledge and skillset and help them reach their individual potential. • Creating a positive team atmosphere in the shop which is focused on delivering results. • Leading team briefs to ensure the team are set up with the knowledge and the motivation needed to achieve targets. • Ensuring staff planning is effective to ensure that the right people are in the right places at the right times. • Playing a key part in setting team objectives to ensure the team are working together to achieve goals. • Attracting, recruiting and retaining high calibre team members. • Engaging with succession planning to ensure that we are growing our own talent. • Actively seeking opportunities in the local area that could benefit the shop such local events. • Ensures the team receives regular praise and feedback to support their engagement and continuous development. • Leading annual and interim reviews for the team, with objectives monitored throughout the year. Shop Operations • Leading efficient and accurate delivery and replenishment processes. • Playing a key role in organising stocktake and ensuring an accurate reconciliation. • Ensuring that ship from store and Click and Collect processes are managed effectively by the team. • Being a point of contact for internal and external stakeholders. • Leading Health and Safety processes within the shop and ensuring team compliance. • Developing professional relationships with other teams and areas of the business. Doing Good Stuff • Living our Values, making sure these are alive in the shop. • Holding an awareness of our charity partner and the positive impact this has including supporting any events or charity promotions. • Understanding our approach to ethical sourcing and environmental impact to be able to explain this to our customers and the team. WHAT WE’LL OFFER YOU As a Deputy Manager at White Stuff you will be entitled to an array of great benefits, some of which include: • Quarterly bonus opportunity • Up to 25 days holiday per annum plus bank holidays • 2 extra (paid!) days off per year to volunteer in the local community • 50% discount and a uniform per annum • BUPA Dental Insurance • Healthcare cash plan and Life Assurance • Interest free season ticket loan • Pension Contribution We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age . INDM Department Retail Role Deputy Manager Location Bath Employment type Full-time Contract Term Permanent