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Customer Growth Marketing Manager
IPTOR
Source: Himalayas · original listing ↗
Posted today
About this role
SUPPORT OUR GROWTH PLANSAS OUR NEXT CUSTOMER GROWTH MARKETING MANAGER Iptor is looking for a hands-on Customer Growth Marketing Manager to turn product priorities and customer insight into targeted campaigns, qualified pipeline and growth across our installed customer base. This is a high-agency individual-contributor role. You will work directly with Product, Account Management, Customer Success and Finance, using data, CRM, AI and automation to move quickly from opportunity to measurable commercial outcome. WHAT AWAITS YOU AT IPTOR: • Professional Development:We're committed to fostering professional development and career growth. Our comprehensive training and development programs empower employees to reach their full potential. • A Collaborative and Innovative culture: At Iptor, our culture thrives on recognition, trust, and respect. We foster an inclusive and supportive environment valuing everyone’s contributions. We recognize dedication through an attractive salary package, bonuses, and generous vacation days. Our success is built upon collaboration and innovation. Get a full overview at:Careers - Iptor YOUR HELP AND CONTRIBUTIONS TO OUR JOURNEY Campaigns & Installed-Base Growth • Build and run targeted campaigns for upgrades, cross-sell, upsell and strategic product adoption. • Use customer segmentation and account insight to prioritise opportunities and create qualified pipeline. • Measure campaign conversion, pipeline contribution and return on investment. Product Marketing & Go-to-Market • Work with Product to translate priority initiatives into clear propositions, messaging and practical GTM plans. • Create launch, campaign and sales-enablement assets for Account Management and Pre-Sales. • Ensure customer-facing content clearly distinguishes available capability from future roadmap. • Feed customer response, objections and commercial outcomes back into Product. Lifecycle, Advocacy & Customer Engagement • Run focused adoption, renewal-support and win-back programmes with Account Management. • Develop customer references, case studies, reviews and proof points aligned to commercial priorities. • Deliver selected webinars, roundtables, advisory boards and customer events with clear objectives and follow-up. Digital, CRM & AI-Enabled Execution • Manage customer-facing digital and LinkedIn activity linked to campaigns, GTM and target-account engagement. • Use CRM and marketing tools to build segments, execute campaigns, maintain data quality and report attribution. • Use AI, automation and agentic workflows to accelerate research, content, lead generation, reporting and repeatable marketing processes. • Apply strong editorial and commercial judgement to all customer-facing output. YOU STAND OUT FROM THE CROWD IF YOU HAVE To be both successful and motivated in this role, we think you recognize yourself in some (or all) of the below: • Hands-on B2B SaaS or enterprise-software marketing experience, ideally across customer growth, revenue marketing or Product Marketing. • Evidence of personally building and executing campaigns that generated qualified pipeline or expansion revenue. • Strong Product Marketing capability across positioning, propositions, GTM planning and sales enablement. • Practical experience with customer segmentation, CRM, campaign measurement and SaaS metrics including ARR, pipeline and retention. • Strong CRM and marketing-automation literacy. Hands-on Pipedrive administration is highly desirable. • AI-native approach, with the ability to design and use agents, automations and workflows to increase execution capacity. • High personal agency, sound commercial judgement and the ability to progress work without task-level direction. • Strong written communication, quality judgement and confidence working across Product, Account Management and Customer Success. INCLUSION AND DIVERSITY At Iptor, diversity and inclusion are at the core of our values. We believe that diverse perspectives drive innovation and excellence. We foster an inclusive workplace where every individual's contributions are celebrated and respected. Join us in creating an environment where each individual's unique contributions shape our success. 🌟 RECRUITER Tereza Tencheva Talent Acquisition Specialist Originally posted on Himalayas