Email Marketing Manager

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Email Marketing Manager · London & Partners | JobCheckPoint

Overview of team purpose

Channels & Innovation provides digital platforms and services for business and consumer marketing. We manage web and email platforms to engage audiences and generate revenue. Our experts ensure software development and technology meets business needs; providing high-quality user experiences and managing risk with focus on data protection and cyber security. We drive efficiency and promote innovation via collaboration and continuous improvement.

Purpose of role

The Email Marketing Manager independently manages the day-to-day delivery of high-quality email marketing activity for London & Partners’ B2B and B2C audiences.

The role holder plans, builds, tests and sends engaging, personalised and targeted email communications and customer journeys. They act as the day-to-day email marketing specialist for stakeholders, manage their own workload and use performance insight to improve campaigns and ways of working.

The role holder is highly productive and accurate, especially in ‘business as usual’ delivery, and drives continuous improvement. They also resolve routine delivery and platform issues independently, escalating strategic, complex, high-risk or governance-related matters to the Senior Email Marketing Manager.

Campaign delivery and stakeholder management

Independently manage end-to-end delivery of agreed email campaigns and customer journeys, coordinating schedules, stakeholders and dependencies.
Plan, schedule, build, test and send emails, ensuring they are accurate, accessible, engaging and delivered efficiently on time.
Act as the day-to-day email marketing specialist, translating stakeholders’ objectives into effective activity and advising on content, targeting, personalisation and scheduling.
Constructively challenge briefs where the proposed approach does not reflect audience needs, evidence or email marketing best practice.

Performance and optimisation

Drive strong productivity and accuracy across all email output they are responsible for
Own routine email marketing reporting and performance analysis, identifying trends, communicating insights and recommending improvements.
Ensure email activity is appropriately tagged, monitored and reported, explaining campaign performance clearly to stakeholders.
Plan and deliver tests such as subject lines, content, targeting, personalisation and send times.
Share learning and actively identify opportunities to improve campaigns, templates, processes and ways of working.

Data, platforms and automation

Create and validate targeted audience segments, using customer data and insight to inform campaign planning and personalisation.
Build, maintain and optimise agreed automated email journeys.
Act as an advanced operational user of Salesforce Marketing Cloud, Salesforce and Eventbrite, providing practical support to other users where required.
Be the first point of contact for Eventbrite and other assigned digital tools, managing user access and support, training, guidance and owning established processes.
Independently diagnose and proactively resolve routine production, data and platform issues.
Explore and propose solutions and improvements, escalating requirements involving complex technical or solution design.
Manage data in accordance with established policies and regulatory requirements, identifying and escalating data quality, consent, security or compliance risks.

Team and organisational contribution

Manage their own workload, communicating priorities, risks and issues clearly. Anticipate competing demands and flag potential issues early, escalating where wider prioritisation or resource decisions are needed.
Maintain effective documentation for recurring campaigns, processes and day-to-day activity.
Contribute to email marketing and wider digital projects, taking ownership of defined activities or workstreams.
Keep up to date with email marketing practice, platform developments and relevant emerging technologies, including appropriate uses of AI.
Undertake any other reasonable responsibilities assigned by the line manager.

Strong experience planning, building, testing and sending email campaigns using an enterprise email marketing platform, ideally Salesforce Marketing Cloud.
Experience managing multiple campaigns, stakeholder requirements and competing deadlines.
Strong knowledge of email production, HTML, CSS, SQL, AMPscript, quality assurance, inbox rendering and deliverability.
Experience using customer data to segment audiences, personalise communications and deliver automated customer journeys.
Experience analysing campaign performance and turning findings into practical improvements.
Confidence acting as an email marketing specialist, advising stakeholders and constructively challenging requirements where appropriate.
Good working knowledge of data protection, consent and compliance requirements relevant to email marketing.
Strong organisational, communication and problem-solving skills, with excellent attention to detail.
A proactive, customer-focused and data-led approach, with the judgement to know when to act independently and when to escalate.
A collaborative approach and commitment to improving campaigns, processes and ways of working.

🌴 30 Days Annual Leave: Generous paid time off to rest, recharge, and enjoy life outside of work.
💰 Competitive Salary: We value your contributions and ensure you are rewarded accordingly.
📚 Learning & Development Opportunities: Continuous growth is at the heart of our culture, with ample opportunities for professional development.
🤝 Strong Culture of Belonging: We foster an inclusive environment where every team member feels valued and supported.
🌐 Various Networks for Staff: Connect with like-minded colleagues through our numerous staff networks.
🏦 Competitive Pension Scheme: Secure your future with our robust pension plan.
🔗 Networking Opportunities: Expand your professional network within your chosen field.
🌍 Geopolitical Insights: Gain unique perspectives on global economic and political trends.
🏠 Hybrid Working Arrangement: Enjoy the flexibility of working both remotely and in-office.
✈️ WorkFlex: Take advantage of opportunities to work abroad and experience different cultures.

London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.

We encourage applications from all sections of the community.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.

Pay

£43,000 – £47,000 / year

Estimated take-home pay

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