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Creative Designer (MENA)
Study Now
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted Oct 19
About this role
ABOUT THE ROLE We are looking for a creative designer who is equally at home with Arabic and English layouts, and who can move from a static ad to a short motion piece to event branding in the same week. You will create the visual work for Study Now in Egypt: social and ad creative, short videos, event materials and print. You will also build our Arabic design system, a set of right-to-left templates and rules that sit within the Study Now brand guidelines, so that our brand looks as good in Arabic as it does in English. You will work closely with our Senior Creative Designer, who owns brand consistency across all markets, and with the performance and content specialists in Cairo. ABOUT STUDY NOW Study Now is an international education consultancy that guides students toward global opportunities, from course selection to admission and visa. We partner with universities and institutions in the UK, Europe and other leading destinations, and we work with families across Africa, the Middle East, Europe and beyond. Our support is personalised, transparent and tech-enabled. In Egypt, Study Now operates alongside its sister company, Platinum Education Services, from our office in Heliopolis, Cairo. The MENA marketing hub is a new team based in Cairo. It owns marketing for Egypt, supports our Morocco office and wider Middle East and North Africa markets, and contributes to Study Now's global campaigns when needed. You will be one of its three founding members, reporting to the Marketing Manager in the UK and working closely with colleagues in Lagos, Nairobi, Casablanca and London. SCOPE OF THIS ROLE The role works across three levels of accountability: Primary market ownership: Egypt Produce all Egypt creative across paid, organic, events and print. Own on-time delivery against briefs, brand adherence and the Arabic template system. Regional support and global contribution Adapt creative for Morocco and other MENA markets, using their regional palettes. Support the global creative team with Arabic versions and extra capacity during peaks, on request. In Egypt, you own outcomes. Across MENA, you support and adapt. Globally, you contribute when asked. KEY RESPONSIBILITIES Paid and organic creative * Design static posts, carousels, Stories and ad variants in Arabic (right to left) and English, sized for each platform. * Produce variant sets quickly for performance testing, and review results with the Performance Marketing Specialist as a learning signal. Motion and video * Create short motion graphics and video edits for Reels, TikTok and YouTube Shorts, and 6 to 30 second ad cutdowns. * Add accurate Arabic subtitles and on-screen text, and support simple shoots at events and in the office. Arabic design system * Build right-to-left templates that follow the Study Now brand guidelines (H1 2026): logo use, master palette, shapes and layout devices. * Propose an Egypt regional colour hierarchy, drawn only from the master palette, and an Arabic typeface to pair with Inter. Both are approved by the Senior Creative Designer before use. Events and print * Design event branding for Cairo fairs and partner visits: roll-ups, booth graphics, flyers, badges and signage. * Prepare print-ready files and work with local printers on proofs, quality and deadlines. Workflow and asset management * Take all briefs through the Marketing Team Schedule board in monday.com and work to the agreed creative lead times. * Keep files organised and named in SharePoint so that any designer in the team can pick them up. * Complete your monthly report in monday.com by the third working day of the following month. EXPERIENCE AND QUALIFICATIONS Essential * Two to four years as a graphic designer, including motion graphics or video editing. * A portfolio that includes professional Arabic typography and right-to-left layouts. This is essential. * Strong skills in Adobe Photoshop, Illustrator, InDesign, After Effects and Premiere Pro. * Reads Arabic fluently, so that type is set and checked correctly; working English for briefs and feedback. * Experience working within an established brand system. * Knowledge of social platform specifications and print production. * Able to work fully on-site in Heliopolis, Cairo, and legally able to work in Egypt. Desirable * Experience in education, youth or consumer brands. * Figma for templates and Canva for team-editable templates. * Photography and basic videography. * Responsible use of AI image and video tools, such as Adobe Firefly. TOOLS AND PLATFORMS Area Tools you will use or learn Design and motion Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro; Figma Templates Canva and Adobe Express for team-editable templates Collaboration monday.com (Marketing Team Schedule board and reporting), SharePoint, Microsoft 365 Brand Study Now Brand Guidelines (H1 2026), logo files and shape pack HOW WE WILL MEASURE SUCCESS In your first six months we will look at: * Work delivered on time against the brief and the agreed lead times. * Few revision rounds, with reasons recorded so that briefs improve. * Brand adherence at review by the Senior Creative Designer. * Arabic template system approved and in use within 60 days. * Asset performance reviewed monthly with the Performance Specialist as a learning signal. Output volume is not a target. WHAT WE OFFER * A founding role in a new regional team, with real ownership from day one. * A direct line to the UK Marketing Manager and daily work alongside marketing colleagues in Lagos, Nairobi, Casablanca and London. * Multi-market experience across Egypt, North Africa and global campaigns in international education. * Support for relevant professional certifications and a clear path to a senior title as the hub grows. * A competitive salary and benefits package, confirmed at offer. OUR HIRING PROCESS 1. Application and CV review 2. Short screening call, partly in Arabic 3. Take-home assessment (72 hours) 4. Live interview where you talk us through your own assessment, plus competency questions 5. Short practical exercise at our Cairo office 6. References and offer We are moving quickly: the full process takes about two weeks, with interviews in the last week of October. We are looking for people who can start in the first week of November 2026, so please tell us your availability when you apply. We welcome the responsible use of AI tools in your work. In interview, we will ask you to explain your reasoning in detail and without notes, so please make sure the thinking in your submission is your own. HOW TO APPLY * A CV in English, with your earliest start date. * A portfolio link (Behance, website or PDF) showing at least three Arabic right-to-left projects and at least one motion piece. * A short note (no more than 200 words) naming one Arabic layout you are proud of and the typographic decision that made it work. EXPECTATIONS OF ALL STAFF Professional standards All staff are expected to live Study Now's core values of Transparency, Excellence, Equity and Respect, and Advocacy in their work with students, partners and colleagues. Equal opportunities We are committed to equality and diversity and welcome applications from people of all backgrounds. Dignity at work Every member of staff is expected to help keep the workplace respectful and free from harassment or intimidation. Data and confidentiality Student information is handled with care and in line with Egypt's Personal Data Protection Law (No. 151 of 2020) and UK GDPR where data is processed by our UK team. Citizenship Staff act as ambassadors of Study Now, collaborate across offices and represent the company positively at all times.