Sales Executive Madrid

Job Description :

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About this role

Mission

Implement the On Trade commercial strategy in your designating area to ensure generating volume and profitability in strategic clients that deliver scalable experiences.

Ensure optimal coverage of key Hospitality Points of Sale (POS) in the assigned territory, improving the management of this hospitality network to achieve sustainable growth objectives through increased distribution and rotation of our brands by brilliantly delivering activation plans that impact consumers, establishing preferential relationships with these clients at all levels of their organization.

Main responsibilities

• Accountable to deliver the designated area (rout) performance and KPI´s, through consistent monitoring and measurement
• Suggesting improvements plan to reach the desired goals
• Work collaborative with RTM in order to reach Diageo´s goals in the area
• Ensure direct and continuous coverage of the assigned portfolio
• Build strong relationships with decision-makers at the point of sale (Owner, Bartender, Floor Manager)
• Guarantee 365 execution and ensure distribution
• Identify opportunities to secure incremental sales
• Execute brilliant activations and events to strengthen brand positioning and recruit new consumers
• Conducting operational planning for Hospitality Points of Sale in your assigned territory
• Act as a strategic advisor to optimize the portfolio in each point of sale
• Build and track sustainable JBPs (Joint Business Plans) focused on volume commitments, visibility, execution, and amplification
• Managing commercial relationships between Diageo and the managers of hospitality POS already present in your client portfolio
• Driving sales and visibility of our brands in POS, aiming to increase product rotation in the market
• Implement the monthly work plan, planning visits (for the next week/month) with established frequency by client type and identifying the objective of each visit, ensuring interaction at all levels of the Hospitality POS (business review with ownership, follow-up on hospitality agreement with manager, stock check with bar chief, interaction with floor and bar staff)

About You

• Passion for sales and eagerness to grow in the spirits sector
• Analytical skills and commercial acumen
• Strong desire to learn and grow within a large company
• Valid driver's license in Spain
• Languages: Intermediate English (B1) and fluent Spanish
• Experience in the hospitality channel would be a plus

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

*If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.*

*Recruitment Scam Warning*

*Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.*

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2026-11-13

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love.

From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible.

Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people.

Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future.

You’ll be empowered to learn, grow, thrive, and make a lasting impact.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at [DRINKiQ](https://www.drinkiq.com/en-gb/)