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Senior Performance Marketing & AEO Specialist
RavenPack
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted Oct 26
About this role
About us At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients—including some of the world's most successful hedge funds, banks, and asset managers—to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Building on this expertise, we are launching a new suite of GenAI and SaaS services, designed specifically for financial professionals. Join a Company that is Powering the Future of Finance with AI RavenPack has been recognized as the Best Alternative Data Provider by WatersTechnology and has been included in this year’s Top 100 Next Unicorns by Viva Technology. RavenPack has launched Bigdata, our Gen-AI platform tailored for finance, which is already being recognized as the #1 platform for powering financial AI agents. European legal working status is required. Role Overview We’re looking for a marketer who’s equally at home running paid campaigns and building organic visibility in search and AI answers. You’ll be a driving force behind our digital marketing engine, making sure customers find us whether they click an ad, search on Google, or ask an AI assistant/agent. Your time will be split roughly evenly between performance marketing across search, social, programmatic, and video, and organic growth through SEO and AEO. This is a hands-on individual contributor role: you’ll build, run, and optimize campaigns yourself. You’ll work across two motions: a sales-led motion that generates leads from businesses, and a self-serve, product-led motion where individuals and small teams discover us, sign up, and buy on their own. Your background should combine the discipline of a seasoned paid media buyer with the depth of an SEO/AEO practitioner. What you'll do: Performance Marketing (Paid media) ~50% • Run paid campaigns across Search, Social, Programmatic display and video and evaluate emerging paid placements (managing significant ad budgets). • Own the paid media mix, from broad-reach awareness to tightly targeted conversion campaigns, building, testing, and optimizing every campaign yourself. • Use account intent data, product signals, and competitive signals to sharpen targeting, including account-based campaigns for priority accounts. • Design and run A/B and multivariate tests across messaging, creative, audiences, landing pages, and channels. • Partner with RevOps to ensure campaigns are tracked and measured against KPIs. SEO & AEO ~50% • Own the SEO/AEO content strategy. • Develop and test AEO strategies so our brand is visible, cited, and recommended in AI assistants and chosen by AI agents. • Prioritize SEO opportunities by impact, urgency, and implementation effort, across keyword and intent research, topic clusters, on-page optimization, and internal linking. • Drive measurable improvements in rankings, organic traffic, AI citations, recommendations, and the sign-ups and activations they lead to, evaluating results with a critical, data-driven eye. • Partner with content, social and product teams to embed SEO/AEO best practices across the website, product documentation,social, and other web properties, with detailed briefs aligned to search intent and conversion goals. • Build domain authority through editorial content, digital PR, and earned links. • Monitor the competitive landscape in both organic and paid search, for keyword, prompt and content gap analysis. Connecting paid and organic This role exists because paid and organic perform better together. You'll move fluidly between them, letting each one inform the other. • Use semantic & topic-cluster insights to build sharper paid audience segments and keyword strategies. • Feed paid search query and conversion data back into organic and AEO priorities. • Investigate the organic and paid funnel forensically to find leaks and opportunities. • Turn raw performance data into plans and narratives to align on budget & channel mix. Minimum Qualifications • 5+ years of hands-on performance marketing experience, including at least 3 years of hands-on SEO with practical AEO/GEO exposure. • Proven experience running multi-channel paid media across 3+ channels, with deep expertise in Google Ads and LinkedIn Ads. • Direct experience in both sales-led B2B (lead generation, long sales cycles) and PLG, self-serve environments that acquire individual users at volume. • Practical experience structuring content for AI search to earn visibility, citations, and recommendations. • Confident, hands-on use of GA4 , search console and SEO/AEO tools. • Experience running A/B & multivariate testing frameworks in performance marketing. • A record of managing significant budgets and optimizing to business metrics. Nice to Have • Experience with ABM campaigns and intent data platforms. • Familiarity with semantic SEO and topic clustering applied to paid audience targeting. • Experience with incrementality testing and/or marketing mix modeling. What's in it for You? • Growth Opportunity : Join a rapidly growing company with 180+ team members with offices in New York, Madrid, and Marbella, building AI that truly matters for business and finance. • Continuous learning: We provide the support needed to grow within the team. • Innovation: Innovation is the key to our success, so we encourage you to speak up and tell us about your vision. • Hybrid work arrangement: 3 days in the office, 2 days remote (post-onboarding). • Shuttle bus (Málaga): From Malaga, Fuengirola, La Riviera, and Estepona is available for free from the company. • Diversity is in our DNA! You will work in an international environment (over 29 nationalities and 24 languages spoken!) We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Department Marketing Locations Marbella, Madrid Remote status Hybrid About RavenPack RavenPack is a global leader in financial data and intelligence, helping organizations turn vast amounts of unstructured information into decision-ready insight. Since 2003, RavenPack has focused on solving one of finance’s most persistent challenges: data is abundant, but usable data is scarce . By removing data friction across the entire lifecycle - from sourcing and preparation to deployment and action - RavenPack enables faster, clearer, and more confident decisions in high-stakes environments. Trusted by leading global financial institutions and used by approximately 70% of the world’s top-performing hedge funds, RavenPack combines deep financial domain expertise with proven data engineering and AI capabilities at scale. With more than 200 employees across the U.S. and Europe, the company has established itself as a gold standard for trusted, auditable, and production-ready financial intelligence. RavenPack offers two complementary products: RavenPack Edge , designed for quantitative and systematic investment workflows, and Bigdata.com , an AI-native platform for financial research and agentic systems built on trusted data. Bigdata.com enables professionals to deploy ready-made AI agents for instant insights or build their own via APIs—speeding up research, automating workflows, and driving better investment decisions. Founded in 2003