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Global Head of - Media Data
PUIG, S.L.
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Source date: 10/15/2026
About this role
The Opportunity Location: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling: • Smarter investment decisions • Advanced performance measurement • Scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team Leadership: You will lead a multidisciplinary team including: • Global Paid Media Data Manager • Global Social Data Data Manager • Global Media Data Product Manager • Global Media Tracking Manager You will build a strong center of expertise, combining: • Media analytics • Data governance & tracking • Data products What you'll get to do 1.Media Data Strategy & Transformation • Define and lead the global Media Data strategy and roadmap • Position media data as a strategic asset supporting business growth and transformation • Build a long-term vision integrating: • measurement • consumer understanding • AI-driven use cases 2.Advanced Measurement & Performance Excellence: • Lead end-to-end media measurement strategy, including: • Attribution frameworks • Brand & performance measurement • Oversee econometric and advanced analytics approaches to: • quantify marketing impact • optimize media investments • support budget allocation decisions • Drive the evolution towards holistic, cross-channel performance measurement 3.Media Data Ecosystem, Governance & Tracking • Define and enforce global media data standards, including: • tracking frameworks (tagging, pixels, taxonomy) • KPI harmonization • data models across Paid / Owned / Earned • Ensure data quality, consistency, and scalability across all markets and platforms • Partner with Tech and Data Governance teams to build a robust, future-proof ecosystem 4.Data Products & Scalable Activation • Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases) • Define roadmap, use cases, and prioritization based on business value • Ensure delivery of self-serve, high-quality analytics assets • Drive adoption of data solutions across brands and markets 5. Insight Generation & Business Impact • Transform complex analyses into clear, actionable business recommendations • Build strong narratives linking: • media performance • consumer behavior • business outcomes • Act as a trusted partner for senior stakeholders on media investment decisions 6. Cross-functional Leadership & Stakeholder Management • Act as the key interface between Business, Media, Tech, Data, and external partners • Collaborate with: • Global & Local Marketing teams • Media agencies • Tools vendors • Data & Tech teams • Align stakeholders around a shared measurement and data vision 7.Team Leadership & Capability Building • Build and lead a high-performing team of media data experts • Develop capabilities across: • advanced analytics • data product mindset • business translation of insights • Create a culture of excellence, ownership, and innovation We'd love to meet you if you have Experience • 12+ years in media analytics, data, or digital performance roles • Strong experience in advanced measurement (MMM, attribution, econometrics) • Proven track record managing complex, cross-functional programs • Experience leading teams and building data capabilities at scale • Background in consumer goods, beauty, or luxury is a strong plus Technical & Functional Expertise • Deep understanding of: • Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…) • Media tracking & data collection (GA4, tagging, etc.) • Cross-channel measurement frameworks • Strong analytical background (econometrics, statistics, modeling) • Experience with: • SQL / data environments (Big Query) • Data visualization tools (Tableau, Power BI, Looker) • Data products and data lifecycle (from ingestion to activation) Leadership & Soft Skills • Strategic thinker with strong business knowledge • Ability to translate complex data into impact for business stakeholders • Excellent communication and influencing skills • High capability to manage multiple projects and stakeholders simultaneously • Strong collaboration mindset across business and tech teams Mindset • Business-driven and impact-oriented • Data expert with strong pragmatism • Curious, forward-looking, innovation-driven • Hands-on when necessary, but operating at strategic leadership level A few things you'll love about us • An entrepreneurial, creative and welcoming work culture • A range of learning and development opportunities • An international company with plenty of opportunities to grow • A competitive compensation & benefits package