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E-Mail Personalization Specialist (Temporary)
Vueling
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted today
About this role
At Vueling, we connect people, places and opportunities ✈️ As part of the IAG Group, we are one of Europe’s leading airlines, serving around 250 routes across 30 countries and welcoming millions of customers every year. With more than 5,000 employees, Vueling is the only European airline recognized as a Top Employer for three consecutive years. Driven by innovation, collaboration, and a commitment to sustainability, we are shaping the future of aviation while creating an environment where our people can grow, contribute, and make an impact. Mission Manage, execute and optimise email marketing campaigns and automated CRM journeys in Salesforce Marketing Cloud, ensuring accurate and effective delivery. The role combines hands-on marketing automation expertise with performance analysis, business-oriented decision-making and continuous improvement of the email channel. Tasks & responsibilities • Plan and execute email marketing campaigns, newsletters and commercial communications. • Build, maintain and optimise automated journeys in Journey Builder and Automation Studio. • Manage audiences, segmentation, Data Extensions, triggers and exclusion rules. • Coordinate content, HTML templates, subject lines, CTAs and links with the relevant teams. • Perform end-to-end quality assurance of content, data, links, triggers, tracking and email rendering. • Monitor campaign performance, including deliverability, engagement, clicks, conversion and revenue. • Analyse results and propose optimisation initiatives and A/B tests. • Identify opportunities and make recommendations based on business and customer needs. • Troubleshoot operational issues and coordinate dependencies with CRM, Technology and Commercial teams. • Document processes, configurations and learnings. Academic background • Degree or relevant education in Marketing, Business, Communications, Technology or a related field. Experience • At least 2 years of hands-on experience in email marketing, CRM or marketing automation. • Previous experience using Salesforce Marketing Cloud is required. • Experience in e-commerce, retail or another digital, sales-oriented environment is highly desirable. • Experience managing personalised customer communications and automated customer journeys will be highly valued. Skills • Hands-on Salesforce Marketing Cloud experience: Email Studio, Journey Builder, Automation Studio and Data Extensions. • Knowledge of segmentation, triggers, QA and email marketing best practices. • Strong analytical and business-oriented mindset. • Proactive, autonomous and confident proposing new ideas. • Highly organised, adaptable and able to manage multiple priorities. • Strong attention to detail and problem-solving skills. • Knowledge of Excel and reporting tools. • Professional English and fluent Spanish. • HTML/CSS for email and basic SQL knowledge are desirable. • Fluent Spanish is required. • C1 level of English. 💛 Vueling Values Our values are what we believe in, what we stand for and how we behave. • Make it happen • Make it better • Make it safe • Make it cost-focused • Make it customer-oriented • Win together Vueling is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other status. Department Commercial Location Viladecans - Barcelona Remote status Hybrid Employment type Temporary At Vueling, we're not just any airline - we're part of the IAG group , which means you've got plenty of chances to grow and develop your career within the group. Join us at Vueling and be a part of this exciting journey. We know that a good working environment is vital to foster employee engagement, productivity and overall wellbeing. Our spaces reflect our energy and innovative spirit to provide a welcoming and pleasant working environment. Our team is not only made up of experts in their field, but also of people who inspire and uplift those around them. The perfect combination that makes a positive impact on our work We offer each person who joins our team the opportunity to grow, to develop, to learn. Because we believe in people, in their talent, we want to see them shine, being their best professional version. Flight benefits: Our team get ready to start flying by booking benefit flights as soon as joining us. Variable compensation: To add to the fixed compensation, our team have variable compensation according to your role, company and individual performance. Vueling Flex: We know life changes, so we are able to adjust our benefits each year to your personal and family situation – Health insurance, training, transportation and much more. Vueling Discounts: We know there is also more to life than work. That's why we have access to our discount platform where we can find more than 400 offers in different categories such as travel, shopping, training, and many more! Make it Healthy: Our programme focuses on our team and our well-being! It includes: Gym, Nutrition, P hysiotherapy, Acupuncture, Psychology support, Medical service, etc. With a team of more than 60 nationalities and more than 51% of the positions occupied by women, there is no doubt that we have the perfect scenario for growth and innovation. At our core, we are a sustainable-oriented company, dedicated to reducing our environmental impact. Through the use of Sustainable Aviation Fuels (SAF) and the efficiency of our fleet, we actively contribute to achieving our Net Zero 2050 goal. But wait, there's more... At Vueling, we invite you to fly to your full potential through self-development and pursuing your professional passion. We invite you to celebrate your unique strengths, work as a team to overcome challenges and achieve your goals for the greater good. We practice our values every day , create the best working environment and are ready to support you with what you need to shine and make us shine with you. About Vueling We're one of the top ten companies in Catalonia, and we're part of IAG, one of the world's leading aviation groups. We are o ne of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy. We fly direct to over 140 destinations in 30 countries in Europe, North Africa and the Middle East. As part of IAG, we’ve led the way in setting a target of zero net emissions by 2050. Our purpose is about more than just providing a transport service; it's about connecting to new adventures, reunions, firsts. It's about who we are. Founded in 2004 Co-workers 4500