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Marketing Specialist, Go-to-Market Campaigns
FGL Sports Ltd.
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted yesterday
About this role
What you’ll do For nearly 60 years, Sports Experts and its Atmosphere banner have been actively promoting sports and outdoor activities in Quebec by partnering with various organizations and offering a wide selection of top-brand products at competitive prices. With over 100 stores across the province, these banners provide a dynamic environment where staff are committed to meeting the needs of active families and outdoor enthusiasts. Reporting to the Promotional and Go-to-Market Marketing Team Lead, the Marketing Specialist plays a key role within the marketing department. They will be primarily responsible for developing and deploying integrated 360 campaigns, in alignment with the marketing and media plans. Acting as the conductor of the campaigns assigned to them, they ensure coordination between internal teams and external partners, while aligning all marketing content across various channels to deliver a consistent and relevant customer experience. Key Responsibilities * Develop and execute 360° conversion marketing campaigns for the Sports Experts and Atmosphere banners, ensuring consistent communication across all paid and organic marketing channels. * Collaborate with the Go-to-Market Team Lead to define content strategy by media tactic and identify opportunities to optimize promotional communication in order to drive online and in-store sales. * Act as project lead for the deployment of integrated campaigns across all digital channels (paid and organic), including: writing briefs, adapting formats, drafting radio and TV scripts, and coordinating production and final delivery. * Present campaign concepts during executive approval meetings and alignment sessions with internal teams (marketing, buying, operations, etc.). * Write integrated campaign presentations and coordinate with all internal stakeholders to ensure strategic and operational alignment. * Organize and lead campaign kick-off meetings with internal teams and external partners. * Maintain up-to-date production and broadcast schedules for campaigns, ensuring smooth coordination among stakeholders. * Optimize the customer experience across digital channels by ensuring a seamless, consistent, and high-performing journey. * Manage production quotes for the campaigns assigned to them and track costs to ensure production stays within the allocated budget. * Lead influencer collaboration projects as extensions of campaigns, ensuring alignment with the promotional message to amplify the reach and impact of the promotion. * Develop post-mortems for their campaigns by consolidating data from the media agency and internal teams to identify key learnings. What you bring * University degree in marketing, communications, or a related field. * Minimum of 3 to 4 years of experience managing omnichannel marketing campaigns (TV, web, radio, print). * Excellent knowledge of traditional, digital, and social marketing channels. * Ability to quickly adapt to change and work in an agile environment, with a strong solution-oriented mindset. * Autonomy, strong organizational skills, and ability to manage multiple projects simultaneously. * Creativity, initiative, and attention to detail in execution. * Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel). * Excellent writing and presentation skills in both French and English. * Bilingualism required (French and English, spoken and written). * Ability to work under pressure in a dynamic environment. * Experience in the retail sector (an asset). * Strong interest in sports, physical activity, and the outdoors (an asset). We’re always looking for great talent! In addition to a competitive salary, we offer: * Benefits and retirement programs * Ongoing training programs * Additional perks to support your well-being * Career growth opportunities and product discounts LI-MM2 This posting represents an existing vacancy within our organization. We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters. About Us Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. . Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. We are one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to excite and serve Canadian customers from coast-to-coast. We are connected to communities, big and small, from coast-to-coast, offering products and services that reflect the diverse nature of every one of them. From sports to outdoors, automobiles to homes, we know and understand life in Canada like no other retailer can. We are always on the lookout for curious, creative people who are able to navigate and excel in a rapidly evolving retail environment. If you’re ready to take on new challenges – be it in digital, IT, marketing, data & analytics, merchandising, or one of the many other roles we have – there is a place for you here, so apply today.