We are looking for a Portfolio Marketing Specialist who combines strong positioning and storytelling skills with a hands-on approach to execution. Working within the Brand team, you will help shape how Prosci's expanding portfolio of products and solutions is positioned, understood and brought to market. This is a 12-month fixed-term role. Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the Prosci ADKAR Model, we've helped countless people and organizations thrive. Our solutions empower customers with lasting change capability through a unique blend of training, advisory services, digital tools and ongoing support.
Requirements
What you will do
- Develop clear, differentiated positioning, messaging and value propositions for Prosci's products and solutions, turning capabilities into customer benefits, proof points and market-facing stories
- Connect individual and enterprise offerings to Prosci's broader portfolio narrative, so customers understand how our solutions work together
- Build and maintain messaging frameworks, core narratives and reusable materials for consistent communication across Marketing, Sales and Delivery
- Plan and coordinate marketing activity for new and existing offerings, including launches, ongoing activation and optimization
- Create product-focused messaging and content for email campaigns, landing pages and other touchpoints across the customer journey
- Develop and maintain core Sales and BDR enablement materials, including presentations, one-pagers, talk tracks and customer-facing resources
- Set up feedback loops with Marketing, Product and Sales to understand customer needs, objections and market response, and use them to sharpen messaging
- Use customer feedback, research, performance data and frontline insight to inform product marketing decisions, and test and optimize messaging and offers
What you bring
- 5 to 7 years of product marketing experience, ideally in a multi-product B2B, SaaS, professional services, learning or subscription environment
- A proven track record of product launches and go-to-market execution
- Strong positioning and messaging skills, and a natural storyteller who can make complex offerings clear
- Strong sales enablement experience
- Experience supporting integrated campaigns with content, design and channel teams
- A strong analytical mindset and comfort using performance data to improve messaging and execution
- Excellent project management and cross-functional coordination skills
- Proficiency with AI-powered tools to support content creation and workflow efficiency
- Bachelor's degree in Marketing, Business or a related field, or equivalent experience
Nice to have
- Portfolio or multi-product positioning experience
- Familiarity with subscription or lifecycle marketing
- Experience with HubSpot or similar marketing automation platforms
- Knowledge of product-led growth, pricing and monetization strategy
- Background in customer research or user experience principles
- Experience in change management, professional services, learning or adjacent categories
How you will work with other teams
You will sit within the Brand team and work closely with Global Marketing, Growth Marketing, Product, Sales, Delivery and Operations. Product teams share portfolio and roadmap priorities, Sales and Delivery bring frontline customer insight, and Marketing teams align your work with integrated campaigns and channel plans. You will connect these perspectives into clear, consistent go-to-market messaging.
Your first 90 days
- First 30 days: learn Prosci's portfolio, customers and current messaging, and build relationships across Marketing, Product, Sales and Delivery
- By 60 days: lead positioning and messaging work across the portfolio and support go-to-market activation for ADKAR for AI
- By 90 days: have core messaging frameworks and sales enablement materials in place, and own ongoing Membership marketing activity
Work Location: Remote within the US.
Compensation: $75,000 - $90,000 CAD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.
Benefits: Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning. Our “mostly virtual” culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events.
We hope you're interested in making a difference with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply. Prosci is an equal opportunity employer that is committed to inclusion and diversity. Employment opportunities at Prosci are available to all applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. You can learn more about our efforts to build a more inclusive, equitable and diverse organization: [https://www.prosci.com/about/dei](https://www.prosci.com/about/dei).
If you require assistance due to a disability applying for open positions, please submit a request to: applicantsupport@prosci.com.
