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Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)
WorkStaff360
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Source date: 10/30/2026
About this role
* Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms. * Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities. * Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability. * Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces. * Conduct keyword research, audience targeting, competitor analysis, and campaign planning. * Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling. * Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel. * Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking. * Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution. * Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies. * Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports. * Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization. * Coordinate with content, design, SEO, and development teams to improve campaign performance. * Conduct regular campaign audits and recommend data-driven optimization and growth strategies. * 3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or a related field. * Proven experience managing paid advertising campaigns across multiple platforms, particularly Google Ads and Meta Ads. * Demonstrated experience handling both B2B lead generation and B2C/e-commerce advertising campaigns. * Strong understanding of campaign structures, audience targeting, keyword research, bidding strategies, retargeting, and conversion optimization. * Hands-on experience managing advertising budgets and optimizing campaigns based on ROAS, CAC, CPL, CPA, conversion rates, and other performance metrics. * Practical knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API, and other conversion tracking technologies. * Experience with Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM parameters. * Familiarity with CRM integrations and marketing attribution using platforms such as HubSpot and GoHighLevel. * Experience building performance dashboards and interpreting marketing data using Looker Studio or similar reporting tools. * Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable marketing strategies. * Excellent written and verbal English communication skills. * Ability to manage multiple campaigns, prioritize tasks, and work independently while meeting performance targets and deadlines. * 40 hours per week * Monday to Friday * 9AM - 5PM Eastern Standard Time Zone * Weeks 1–4: $10 CAD/hour * Weeks 5–12: $11 CAD/hour * Weeks 13 onwards: $12 CAD/hour