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SEO Specialist (Real Estate & Tech)
The Greater Change
Source: Headcount Labs · original listing ↗
Job data: Headcount Labs, ODbL 1.0. Job descriptions belong to their employers.
Posted 4 days ago
About this role
About the Company * A Dubai-based real estate developer at the start of its growth journey, building a distinctive portfolio of residential, commercial, and mixed-use communities. * Its approach combines design, technology, and data to create places that support health, wellbeing, and longevity. * A multidisciplinary team across Marketing, Content, Technology, and Creative, with digital at the heart of how it reaches investors, end users, and brokers. * A chance to shape organic discovery for a new category of real estate, from planning stage through launch and beyond. Company Overview A new-generation real estate development company based in Dubai, creating a portfolio of residential, commercial, and mixed-use developments designed around the future of human living. The company is built on the pillars of thoughtful design, ancient architectural wisdom, intelligent technology, and human-centred data. It is pioneering a new category of real estate: places that actively support human health, wellbeing, and longevity. Technology is not treated as an add-on. It is integrated into the foundation of every development. The company connects homes, products, and building systems through its proprietary smart-living system. This intelligence learns from individual needs and evolves over time, creating environments that are more intuitive, responsive, and deeply human. Job Purpose The SEO Specialist develops and implements search engine optimisation activity across the company’s corporate, project, and product websites. Reporting to the Digital Marketing Manager, the role improves organic visibility, attracts relevant audiences, and supports qualified enquiries through technical optimisation, content development, and ongoing performance analysis. Working closely with Content, Marketing, Technology, and website development partners, the specialist ensures that SEO requirements are considered from initial website planning through to launch and ongoing improvement. The role combines practical technical knowledge with an understanding of customer search behaviour, translating insights into clear actions for writers, designers, and developers. The SEO Specialist also monitors changes in search behaviour, including AI-assisted discovery, and evaluates relevant opportunities to make the company’s information easier to find, understand, and reference. Key Responsibilities 1. SEO Planning & Audience Research * Develop SEO plans for the company’s corporate brand, developments, and products in line with digital marketing objectives. * Conduct keyword research covering branded, location-based, project, lifestyle, technology, and purchase-related searches. * Identify the needs and search intent of investors, end users, brokers, and other relevant audiences. * Analyse competitor visibility, content coverage, and website performance to identify opportunities. * Prioritise recommendations according to business relevance, likely impact, and implementation requirements. * Maintain a roadmap covering technical improvements, content priorities, and launch requirements. 2. Technical SEO & Website Readiness * Audit websites for crawlability, indexation, site structure, internal linking, duplicate content, and other technical issues. * Review page speed, mobile experience, and Core Web Vitals with development partners. * Specify appropriate use of redirects, canonical tags, XML sitemaps, robots directives, and structured data. * Work with developers to implement recommendations and verify that changes function correctly. * Establish SEO requirements for new websites, landing pages, redesigns, and migrations. * Complete pre-launch and post-launch checks to identify issues that could affect search visibility. * Monitor website changes and investigate unexpected traffic or indexing losses. 3. On-Page Optimisation & Content Collaboration * Optimise page titles, descriptions, headings, URLs, image attributes, and internal links. * Work with the Content Manager to develop useful, accurate content aligned with audience needs and search intent. * Prepare content briefs covering topics, page purpose, structure, supporting information, and linking opportunities. * Identify opportunities to improve existing pages and address gaps in website content. * Ensure optimisation supports brand voice, readability, and the customer experience. * Coordinate factual approvals for property, product, technology, and wellbeing information with the relevant teams. * Support multilingual and international SEO requirements where relevant. 4. Search Authority & Brand Discoverability * Identify credible opportunities to strengthen the company’s online authority through relevant publications, partners, and industry platforms. * Coordinate with Content and PR on useful resources, expert contributions, and coverage that can support organic discovery. * Monitor backlink quality and investigate potentially harmful or misleading activity. * Maintain consistent business and brand information across relevant online listings. * Monitor how the company and its projects appear in search results and flag inaccurate information. * Assess emerging search formats and AI-assisted discovery opportunities through practical testing and evidence. 5. Analytics, Conversion & Reporting * Monitor organic visibility, traffic quality, engagement, and enquiry conversion. * Use Google Search Console, Google Analytics, and relevant SEO tools to investigate performance. * Work with Digital Marketing and Technology to ensure organic enquiries are tracked appropriately. * Distinguish branded and non-branded performance and assess results across projects, topics, and markets. * Produce clear reports explaining progress, issues, completed actions, and recommended priorities. * Evaluate results against business objectives rather than rankings alone. * Maintain a record of significant website changes to support performance analysis. 6. Cross-Functional Coordination & Quality Control * Coordinate SEO tasks with Content, Creative, Marketing, Technology, and external development teams. * Provide clear implementation briefs, acceptance criteria, and deadlines. * Review completed work and follow through on outstanding recommendations. * Support campaign and launch planning with search insights and website requirements. * Keep access, documentation, audit findings, and reporting organised within company-owned systems. * Update the Digital Marketing Manager on delivery progress, technical risks, and resource requirements. Requirements Qualifications & Experience * Bachelor’s degree in Marketing, Digital Marketing, Information Technology, or a related field, or equivalent practical experience. * 3–5 years of hands-on SEO experience, with evidence of improvements in relevant organic traffic and enquiries. * Strong understanding of technical SEO, on-page optimisation, content strategy, and search intent. * Practical experience using Google Search Console, Google Analytics, Screaming Frog, and tools such as Ahrefs or Semrush. * Experience working with content teams, website developers, and common content management systems. * Working knowledge of HTML, structured data, redirects, and website architecture. * Experience supporting website launches, redesigns, or migrations. * Familiarity with the UAE market; real estate, hospitality, or technology experience is advantageous. * Interest in emerging search behaviour, AI tools, and their practical application to organic discovery. * Arabic SEO or multilingual website experience is an advantage. Key Skills & Competencies * Strong analytical thinking and technical problem-solving. * Ability to connect search behaviour with customer needs and commercial priorities. * Clear content briefing and developer communication. * Attention to detail and disciplined quality checks. * Sound judgement when prioritising recommendations. * Ability to explain findings and actions in straightforward language. * Curiosity, continuous learning, and willingness to test assumptions. * Reliable coordination and follow-through across multiple websites and projects. Benefits Compensation & Benefits * Competitive Tax-Free Salary: A market-leading monthly package in AED, commensurate with experience. * Performance Incentives: Rewards linked to quality and delivery outcomes, as per Company Internal Policy. * Visa & Medical Insurance: Full UAE visa sponsorship and comprehensive health cover. * Paid Leave: As per Company Internal Policy and UAE Labour Law. * Annual Flight Ticket & End-of-Service Gratuity: As per UAE market practice and labour law. * Learning & Career Growth: Certification and conference support, with clear career progression.