Job Description
Job Summary
We are seeking a highly creative, commercially driven, and results-oriented Manager – Content & Creative to lead the end-to-end planning, development, execution, and optimization of digital marketing content for our Home & Furniture business.
The role will be responsible for delivering high-quality, engaging, and performance-focused creative assets across paid media platforms & CRM channels.
The ideal candidate will combine strong creative conceptualization and storytelling capabilities with hands-on execution, agency management, and a data-driven approach to content optimization. The candidate will work closely with Performance Marketing, CRM, Design, Brand and external creative partners to ensure timely delivery of impactful content that drives customer acquisition, engagement, conversions, and revenue growth.
Key Responsibilities
- Campaign Planning & Content Strategy
Lead the planning and execution of the annual digital marketing content calendar, aligned with business objectives, promotional campaigns, seasonal events, and product launches.
Develop platform-specific creative strategies for paid media channels, including Google, Meta, TikTok, Snapchat etc.
Translate campaign objectives and commercial priorities into compelling creative concepts, messaging, and content briefs.
Ensure a consistent pipeline of high-quality video, static, carousel, and dynamic ads creatives to support always-on and promotional campaigns.
Coordinate content requirements across markets, ensuring appropriate localization of English and Arabic creatives and messaging.
- Creative Development & End-to-End Execution
Own the end-to-end creative production process, from conceptualization and briefing to asset development, review, approval, and final delivery.
Lead the development of performance-focused creative assets, including short-form videos, product demonstrations, static banners and interactive ad formats.
Oversee the creation and optimization of ads copy, headlines, calls to action, and other platform-specific content.
Manage content development for CRM channels, including push notifications, email campaigns, in-app messaging, and WhatsApp communications.
Ensure all creative assets adhere to brand guidelines, platform specifications, and campaign objectives.
Establish efficient production workflows, timelines, and approval processes to ensure on-time delivery of campaign assets.
Work closely with the Digital Marketing team to ensure creative assets are correctly uploaded, implemented, and activated across campaigns.
- Creative Agency & Stakeholder Management
Act as the primary point of contact for external creative agencies, production partners, and platform creative teams.
Develop clear, actionable, and insight-driven creative briefs covering campaign objectives, target audiences, messaging, product selection, and expected deliverables.
Manage the complete agency production process, including creative direction, product coordination, video production, feedback, revisions, and final approvals.
Collaborate with platform creative partners and agencies to develop innovative, high-performing content tailored to individual advertising channels.
Coordinate with internal teams, including Performance Marketing, CRM, Category, Merchandising, Brand, and Design, to ensure content aligns with commercial and marketing priorities.
Monitor agency deliverables, production timelines, and creative quality to ensure accountability and operational efficiency.
- Performance Creative Optimization & Analytics
Collaborate closely with Performance Marketing and CRM teams to analyze creative effectiveness across platforms and campaigns.
Evaluate creative performance using key metrics such as CTR, Conversion rate and ROAS.
Develop and execute structured A/B testing plans across creative formats, messaging, visual elements and calls to action.
Identify winning creative concepts and scale successful formats across campaigns, platforms, and markets.
Continuously refresh and optimize underperforming creatives to improve campaign effectiveness and reduce creative fatigue.
Partner with the Performance Marketing team to optimize dynamic product ads templates and product feed creatives across Meta, Criteo, RTB House, and other retargeting platforms.
Establish regular creative performance reviews and translate insights into actionable recommendations for future content development.
- Influencer & User-Generated Content (UGC)
Lead the creative planning and production of influencer and UGC content to support performance marketing objectives.
Develop compelling content concepts, including product demonstrations, unboxing videos, home styling inspiration, product comparisons, and lifestyle storytelling.
Collaborate with influencer agencies and content creators to ensure content meets brand guidelines, campaign objectives, and platform requirements.
Oversee influencer content production, including creative briefs, product coordination, content reviews, and final approvals.
- Emerging Platforms, Creative Innovation & Trendspotting
Stay updated on emerging content trends, creative formats, and advertising innovations across TikTok, Instagram, Snapchat, YouTube, Pinterest, and other digital platforms.
Identify opportunities to leverage AI-powered creative tools, automation, and content production technologies to improve efficiency and scalability.
Support the development of creative assets for new advertising channels, including Pinterest, programmatic advertising, Huawei, and other emerging platforms.
Monitor competitor advertising strategies, creative messaging, and content trends to identify opportunities for differentiation.
Continuously experiment with new storytelling approaches, video formats, and creative techniques to improve customer engagement and business performance.
Qualifications & Skills
Education & Experience
Bachelor's degree in Marketing, Communications, Advertising, Media, or a related field.
4–6 years of relevant experience in digital content creation, creative production, or content marketing, preferably within e-commerce, retail, home décor, furniture, or a digital-first business.
Proven experience developing performance marketing creatives across platforms such as Google, Meta, TikTok, and Snapchat.
Strong experience managing creative agencies, production partners, and multiple stakeholders.
Demonstrated ability to manage end-to-end creative production, from campaign briefing and conceptualization through execution and delivery.
Experience developing content for CRM channels, including email, push notifications, and WhatsApp, is highly desirable.
Familiarity with influencer marketing, UGC production, and dynamic product advertising is an advantage.
Core Competencies
Creative Thinking & Storytelling: Strong conceptualization, copywriting, and visual storytelling capabilities, with an understanding of what drives customer engagement and conversions.
Performance Marketing Understanding: Knowledge of digital advertising platforms, creative best practices, performance KPIs, and optimization techniques.
Project & Agency Management: Proven ability to manage multiple creative projects, agency relationships, production schedules, and tight deadlines.
Data-Driven Decision Making: Ability to interpret campaign performance insights and translate them into effective creative improvements.
Content Production Expertise: Understanding of video production, static design, digital ad formats, and platform-specific creative requirements.
Stakeholder Collaboration: Strong communication, briefing, and coordination skills, with the ability to work effectively across internal teams and external partners.
Attention to Detail: High standards for creative quality, brand consistency, content accuracy, and execution.
Adaptability & Ownership: A proactive, hands-on approach with the ability to thrive in a fast-paced, performance-driven e-commerce environment.
Key Performance Indicators (KPIs)
On-Time Creative Delivery: Percentage of campaign assets delivered within agreed timelines.
Creative Production Efficiency: Volume and turnaround time of high-quality assets produced across channels.
Creative Performance Improvement: Improvement in CTR, conversion rate and ROAS through creative optimization.
Creative Testing & Innovation: Number of structured creative experiments conducted and successful concepts scaled.
CRM Content Effectiveness: Improvement in engagement, click-through rates, and conversion performance of CRM communications.
Job Info
Job Identification
110891
Posting Date
10/23/2026
Apply Before
11/30/2026
Job Schedule
Full time
Locations
United Arab Emirates
Category
Concept
Brands
HOME CENTRE
Job Function
E-Commerce
